"Honeyjam reminds me of my childhood. I love all the vintage wooden toys."
Claudia Schiffer - Supermum & Supermodel
"Honeyjam is my favourite toy shop in London - it makes me long to be five again.."
Sophie Dahl - Writer and star of 'The B.F.G' by Roald Dahl
"A toy shop is a magical place that as a kid you love when your parents take you there and as an adult transport you back to your own childhood, that's why I love going to Honeyjam, you never know what you might find!"
Sharleen Spiteri- Mum and singer