About Us

Honey & Jam

2 Blenheim Crescent, London, W11 1NN

0207 243 0449

We opened the doors to our London Toyshop Honeyjam in 2006.
Inspired by our own childhood memories of toyshops crammed to bursting with the most marvellous & desirable things. Toys hung from the ceilings and tables laden with pocket money treats. Here at Honeyjam we have all this and much more.
As mothers ( with 7 children between us ) we are passionate about our toys and determined to cater for all tastes and budgets. Our toys are a glorious blend of traditional and modern, the silly and the educational.

Our website aims to bring a small selection of the toys we stocked at our Notting Hill shop.
We hope you enjoy being able to view and buy from your home while we are busy keeping our local customers happy and the shop full to the brim.
Our online wooden toy shop is listed on Toy Shop UK  which helps to promote independent toy stores in the UK. 

Honey Bowdrey (Honey) & Jasmine Guinness (Jam)

Opening Hours: Tues-Sat 10am-5.30pm Sun 11am-4pm

As featured in :

Time Out for London 100 Best Shops 2014

Financial Times "...it's crammed with traditional well made toys, likely to be cherished as family heirlooms long after their owners have outgrown childhood..."

Hello Magazine "Celebrity Mums and their treasured tots joined Jasmine Guinness and Honey Bowdrey for and afternoon tea party to mark the relocation of their retro-inspired toy shop Honeyjam...."

The Lady "Honeyjam is a little paradise for children.."

Angel & Urchins

"Honeyjam epitomises all that is magical about shopping for Christmas in a real rather that virtual shop."

Read more Press on our blog...

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On orders over £65.00
Call Us: 0207 243 0449
Email: info@honeyjam.co.uk