Founded and created by two life long friends, Jasmine Guinness and Honey Bowdrey, HONEYJAM was launched in September 2006, and proved an instant success.

Honeyjam is inspired by our own childhood memories, we remember toyshops crammed to bursting  with the most marvelous & desirable things - toys hung from the ceilings and tables laden with  pocket money treats. Here at HONEYJAM we have all this and much more!

Our toys are a glorious blend of traditional and modern, the silly and the educational.  We always try to mix fun with practicality. We stock many Fair Trade, eco-friendly and sustainable toys and the very best in books and clothing.

  Shortly, you will be able to have  our best selling mix and match party bags  delivered directly to your door, making your Children's Party so much easier and the talk of the playground!

Throughout, we cater for all tastes and budgets. 

This website aims to bring a small selection of our toys for you to view and buy from your home. We hope you enjoy our website and look forward to expanding it in 2010.

  Honey Bowdrey has worked in retail for 13 years and is the mother of two girls and two boys.

  Jasmine Guinness is a model, women's wear designer (for very.co.uk), co-founder of Clothesline charity and mother of two boys.